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Val Maloney
MTV adds Pauly D and Punk’d to Thursday night
The celeb prank show’s return will follow the debut of The Pauly D Project on March 29.
CBC launches digital music service
The CBC Music platform features radio stations, genre-based music communities and radio streams, and is available online and through the iTunes app store for iPad, iPhone and iTouch.
Grammy ratings hit a high note
The music awards show brought in its largest audience in 11 years, with 4.6 million tuning in to the Canadian broadcast.
Joe Fresh gets in the game with Alliance Films
The clothing brand is giving out Mockingjay-emblazoned gift cards to shoppers as part of a promotional partnership for The Hunger Games.
The Voice takes Monday night
Returning viewer favourites House, NCIS and Hawaii Five-o also see 1.5 million-plus viewership.
Super Bowl breaks records on CTV and RDS
The return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.
CTV to launch 2012 Olympic campaign during Super Bowl
The campaign features the voices of Ellen Page and Gordon Pinsent and kicks off promotions for the Games, which are just under six months away.
French-language channel TFO rebrands
The Groupe Media channel is launching a new look and expanded sponsorship opps for its 25th anniversary.
ACCT launches Genies ad campaign
Exclusive: A day ahead of its official launch, Playback has a sneak-peek at the Academy’s new spot promoting Canadian film and the March 8 Genies broadcast.
Viewers rally to say goodbye to CSI’s Willows
CTV sees over three million viewers tune in for the departure of Marg Helgenberger’s character from the long-running series.
Ad Week Q&A with Geneva Films’ James Stewart
Ahead of his Ad Week presentation, the director and producer talks about 3D, the London Olympics and going glasses-free.
Rogers to launch Citytv Saskatchewan
Rogers Media has announced the purchase of the Saskatchewan Communications Network (SCN) to launch Citytv Saskatchewan and expand its reach in what it calls a key market.
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