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Val Maloney
‘A calculated risk’: media execs react to Rogers’ big deal
Executives from some of Canada’s top media and sponsorship agencies comment on the impact the new deal will have on the advertising and competitive landscape.
CBC announces mid-season schedule
The pubcaster has three new primetime series joining its lineup starting this winter, including an adaption of the U.K.’s Four Rooms (pictured).
Shaw Media looks to put viewers to sleep
Working with P&G’s Febreze brand, the media co is offering custom on-demand programming through VOD and its Global Go app aimed at helping people get to sleep.
eOne Ender’s Game promo a YouTube Canada first
The distributor taps Toronto’s Spoke Agency to create an interactive game within the YouTube homepage banner to promote the film’s opening weekend.
The CBC marks an Olympic countdown
Jim Kozak, director of sales for Olympics at the pubcaster talks about plans to deal with the time difference between Canada and Russia as the CBC celebrates 100 days until the opening ceremony.
Families with children have more connected tech: study
Canadian Anglophones with children under 18 are more likely to have digital TV subscriptions, smartphones and tablets, according to a new report from the Media Technology Monitor.
CBC sharpens Blades narrative with Facebook
The pubcaster is using Facebook tools to include social media posts in the show and measure online audiences against broadcast viewership.
Record numbers for the return of Hockey Night in Canada
The CBC reports 2.6 million Canadians watched the Leafs take on the Senators on Saturday night, breaking the record for the most-viewed Saturday night hockey premiere in the East.
Fall TV: The Big Bang Theory premieres to record-breaking ratings
The series returned to Thursday nights on CTV with chart-topping ratings, while Robin Williams’ new comedy The Crazy Ones launches on City against Grey’s.
Fall TV: Criminal Minds takes Wednesday
The CTV drama drew 2.4 million viewers for its premiere, up against the launch of Michael J. Fox’s new show on Global.
How Canadians consumed media in 2012: CRTC report
The regulator has released its annual Communication Monitoring Report, which says revenue generated by the industry was up to $60.7 billion in 2012.
Fall TV: New Marvel series superpowers Tuesday night
CTV’s Marvel’s Agents of S.H.I.E.L.D. debuts to 2.7 million viewers, with Global’s NCIS hot on its heels with 2.5 million; J3’s Bailey Wilson earns the “battleground” win for her upfront prediction.
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