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Val Maloney
MTV partners with Ford Fiesta for new online series
The six-part #IN24 taps into tech, music and social, featuring Canadian musical artists travelling in the car and posting the journeys online on a Parallax site.
CTV’s new daytime talker The Social to launch Sept. 2
The lifestyle-wellness-gossip show will air weekdays at 1 p.m. on CTV and kick off with a year-long sponsorship deal with Walmart.
Cogeco Cable appoints Canadian president and CEO
Long-time Cogeco senior exec Louise St-Pierre (pictured) will oversee the company’s Canadian cable operations.
UM’s Rebecca Shropshire moves to CBC
The former VP of digital communications for media agency UM Canada joins the pubcaster as part of its Revenue Group.
More changes at Bell Media
Mary Kreuk (pictured) has departed as VP of brand partnerships and head of research Rob Dilworth will be leaving next month.
Fall TV: Primetime battlegrounds 2013
With the battle lines drawn, a panel of media industry experts predicts the winners and losers for the upcoming season.
TC Media launches digital product development lab
The TC Media Incubator will be led by Bruno Leclaire (pictured), who has been promoted to chief digital officer at the company.
Media agency execs on the BCE-Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
Shaw partners with Royale for commercial-length game show
ET Canada will air the finale of the company’s Golden Kittens Search during a 90-second commercial break at the start of July.
Behind Shaw Media’s deal with Twitter Canada
VP of digital media Paul Burns (pictured) discusses the partnership, which will go live this fall with the company’s new programming lineup.
Shaw launches rebranded specialty channel, Twitter partnership
Barbara Williams on the broadcaster’s fall offerings, with Global adding 18 new shows, including more comedy, to its 2013-14 lineup.
Rogers execs on why they’re serious about comedy
Jack Tomik and Malcolm Dunlop talk building brands and going after comedy-loving younger demos (new laugher Mom pictured).
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