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Patti Summerfield
Regional casters jockey for position
?dprophesies about the ascendancy of cable, this year’s upfronts were still mainly a seesaw battle between CTV and Global. Five years ago it was Global’s game, but today, CTV holds the majority of the top-10 and top-20 program slots in most regions.
Media spend can weather the threat of war
Predictions of a significant decline in media spending have been rampant in the U.S. and U.K. in recent weeks as world attention has focused on the prelude to war playing out against Iraq.
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