Toronto-based filmmakers Jen Pogue and Avi Federgreen have teamed up once again, this time on a new flower and craft series, County Blooms.

The series (pictured) is created and hosted by Pogue (Endlings), who also serves as a director and producer along with Federgreen (For The Sake Of Vicious). The duo have previously worked together as producers on Warren P. Sonoda’s feature film Things I Do For Money and Federgreen’s short film Red Balloon.

Bell Canada funds the series for Bell Fibe TV1, which will air it in early 2023. The series just completed production in the Peterborough, Ont., region.

County Blooms follows Pogue as she features flower growers, designers and businesses in Peterborough County and highlights their sustainable practices and crafts made out of flowers.

According to a press release, the filmmakers see the series as the first step in a “long-term project and brand where they continue to bring creative floral insights and inspirations to households across the nation.”

Federgreen said in a statement that he’d been wanting to do a project like this with Pogue, who is an experienced floral designer.

“After working with Bell Fibe TV on PB w J, a plant-based cooking show with Jeremy Lalonde, I knew Jen’s show idea would be a perfect fit for them,” he said. “Bell Fibe TV was looking for locally sourced content for the Peterborough area where Jen and her husband had recently acquired a cottage property. A perfect location for our show.”

Pogue has been creating and producing content independently and as a member of Toronto’s FilmCoop Inc., where she served as a producer on short films including Jasper Savage’s Jessica, Jessica and Molly Flood’s Orchid, among others.

Federgreen, president of Federgreen Entertainment and distribution company Indiecan Entertainment, recently launched Red Water Entertainment. His other projects include Craig David Wallace’s Motherly, Justin McConnell’s Clapboard Jungle, and his directorial feature debut, Family Seductions.

Image courtesy of Federgreen Entertainment