Wow Unlimited has appointed former shomi exec Marni Shulman as SVP and general manager.

In the new role, Shulman will be tasked with leading Wow’s partnership with Bell Media. In June, the companies announced that Wow was to acquire a specialty channel from Bell, though details on the deal have not yet been revealed. At the time, Wow CEO Michael Hirsh told Playback Daily the Wow-branded, ad-supported channel will focus on kids and youth content.

In addition to leading the Bell Media partnership, Shulman will also be responsible for overseeing the launch of WOW’s new multiplatform kids and youth brand, according to a release announcing the hire.

The announcement comes two weeks after Wow unveiled another C-suite hire, with John Vandervelde joining as EVP, corporate secretary and chief financial officer.

Shulman previously served as VP and head of content and programming at shomi, before the Rogers Media- and Shaw Communications-owned streaming service announced it was shuttering in November 2016. Prior to that, Shulman served as VP of content for IFC Canada, Showcase Action and Showcase Diva Networks, as well as a director of programming for CTV Travel.

Wow Unlimited was formed in October 2016 when Vancouver-based Rainmaker Entertainment acquired U.S. animation studio and MCN Frederator Networks and kids’ production company Ezrin Hirsh Entertainment.