Boat Rocker has hired former Nelvana exec Mellany Welsh as SVP, brand partnerships and content marketing.

Effective immediately, Welsh (pictured) will manage the company’s brand portfolio and work to develop partnership opportunities across genres.

She is based in Toronto and reports to Jon Rutherford, Boat Rocker Studios’ president, global rights, franchise and content strategy.

Welsh left her role as VP and head of Nelvana, Corus Entertainment’s kids production arm and international distributor on Jan. 17. She also led operations for Kids Can Press, Corus’ children’s publishing division. She assumed leadership of Nelvana in January 2024 following a restructure of Corus’ content leadership team and the retirement of Nelvana’s former president Pam Westman.

Welsh’s other previous roles include director of global business development at Import Dragon and director of global licensing at BroadbandTV.

Earlier this month, Boat Rocker hired Patrick Roberts as SVP, global sales.

Image courtesy of Mellany Welsh