Boat Rocker Media has appointed Judy Adam as chief financial officer as current CFO Michelle Abbott prepares to “transition out of the role.”

Abbott has decided to depart the company after six years, according to a news release. She will remain until the end of November to ensure continuity in Boat Rocker’s Q3 2022 financial report and an “orderly handover” of the position. Adam will become CFO effective Nov. 21.

Adam formerly served as SVP, finance at Corus Entertainment, where she worked for 20 years in various roles, before becoming CFO at personal care company MAV Beauty Brands in 2019. She most recently held the title of CFO at cannabis retailer Fire and Flower.

Adam will be Boat Rocker’s third CFO, after Shannon Valliant originated the role at the media company in 2017. Abbott held the position on an interim basis after Valliant departed in 2019, before assuming the title officially 15 months later.

Boat Rocker CEO John Young said Adam’s “experience and deep knowledge of the media sector will be an invaluable asset” in the company’s push to invest in their owned IP, in a statement. He went on to thank Abbott for her contributions to the company, stating she “played a key role in supporting Boat Rocker’s growth over the last six years, helping us reach our current scale through a combination of both organic initiatives and acquisitions, building a strong finance team and, most recently, completing our IPO.”

The company has more than 40 shows in various stages of production, according to a release, which includes the recently renewed Dino Ranch. Boat Rocker confirmed on Thursday (Oct. 13) that Disney Junior had ordered a 52 x 11-minute third season of the series, which has served as one of Boat Rocker’s key revenue drivers.

Boat Rocker commenced a 12-month normal course issuer bid on Sept. 1 to purchase up to one million subordinate voting shares – roughly 3% of available shares. Executives have stated that current share prices, which closed at $2.68 per share as on Oct. 13 with a market cap of $150.78 million, do not “reflect the intrinsic value of the company.”