Toronto-headquartered Blink49 Studios has launched a Canadian unscripted division to develop a slate of non-fiction entertainment for the Canadian and international marketplace.

Heading the new arm is Toby Dormer as EVP of unscripted television, and Allison Brough as VP of unscripted television. Their positions take effect immediately, according to a news release issued Tuesday (Aug. 2).

Vancouver-based Dormer will report to John Morayniss, CEO of Blink49 Studios, and handle all aspects of the company’s unscripted business, including overseeing development, production and related strategic initiatives. Based in Toronto, Brough will report to Dormer and lead the creation of Blink49’s unscripted portfolio.

Dormer was most recently EVP of unscripted, Canada, at Entertainment One (eOne), where Morayniss was CEO for a decade. Dormer oversaw eOne’s slate, including the series Project Bakeover (Food Network), Arctic Vets (CBC/NatGeo), Hunt for the Chicago Strangler (Discovery+) and Border Security (Netflix/Global). In 2003, Dormer founded Remedy Productions, which was acquired by the Argonon Media Group in 2011. Dormer led the company’s expansion into North America, where he executive produced titles including Cabin Truckers (Cottage Life/A&E), My Floating Home (HGTV/Channel 4) and two seasons of First Dates (Global).

Brough also arrives at Blink49 from eOne, where she was VP of development, unscripted television and head of podcasts. She created a “podcast to broadcast” model and managed an unscripted slate that included the forthcoming Thunder Bay (CTV/Crave). She was previously director of development at Lone Eagle Entertainment, where she helped spearhead numerous greenlit projects, including Meme gURL (Slice Network), Raising the Bar (CMT Canada), Starving Artist (Food Network) and Dead Funny (CBC). Brough was also development executive at Tricon Films and Television, where she worked on series including Après Ski (Bravo), Restaurant Takeover (Food Network), Pop-Up Gourmet (OWN) and The Expendables (HGTV).

In a statement, Dormer said he and Brough plan to develop a broad slate of original programming and collaborate with other Canadian producers “to create inclusive, innovative, and entertaining content.”

Blink49 was launched by several other former eOne execs last November: Nelson Kuo-Lee, who is CFO; Jeff Lynas, as COO; and Patrice Theroux, as non-executive vice chair. They, along with Morayniss, launched the full-service independent content studio originally as Blink Studios with Endeavor Content as its anchor investor and worldwide distribution partner. The company also has offices in Los Angeles.

The new unscripted division is among several major moves from Blink49 recently. Last week it announced it has partnered with former USA Network and Universal Content Productions president Jeff Wachtel as a strategic investor in his production company Future Shack Entertainment. The week before, Blink49 and Bell Media revealed a first-look global scripted and second-look unscripted deal with Toronto-raised entertainer Lilly Singh.