A s part of an expanded initiative to grow the reach of Canadian content in foreign markets, Telefilm has unveiled a new initiative to boost the discoverability of domestic films and TV shows in the U.S.

In partnership with the Consulate General of Canada in New York and the National Film Board (NFB), Telefilm has launched the Canada Now microsite, dedicated to giving American audiences easier access to domestic movies and series.

Canada Now features around 5,000 Canadian productions across 150 VOD platforms. It was developed in partnership with Telescope Film, which is a database of 450,000 titles with one-click access to more than 150 streaming services.

The microsite has sections dedicated to new arrivals, Oscar-nominated films, NFB-produced titles and more. Among the films currently highlighted on the main page are Robert Budreau’s Born to Be Blue, Astra Taylor’s What Is Democracy?, Mirjam Leuze’s The Whale and the Raven, Alethea Arnaquq-Baril Angry Inuk, Denys Arcand’s The Barbarian Invasions, Deepa Mehta’s Water and Bruce Nyznik’s The Man Who Skied Down Everest.

The initiative is a significant expansion of the five-year-old Canada Now program, which is primarily focused on live screenings in art house cinemas in the U.S., Mexico, Germany and the U.K.

“Beyond Arthouse cinemas and film festivals, it is often a challenge to locate and watch Canadian film and television projects here in the U.S. This difficulty was the catalyst for Canada Now to build something new and we couldn’t be more thrilled to support it and share,” said Khawar Nasim, acting Consul General, Consulate General of Canada in New York, in a statement.

“As evidenced most recently by the outpouring of love for Schitt’s Creek, there is clearly an enthusiastic audience for Canadian content in the US. We are delighted to collaborate with Telefilm Canada and the Consulate General of Canada in New York to raise the profile of Canadian films and series even further,” added Justine Barda, founder and CEO, Telescope.

The announcement comes as Telefilm looks to find new ways to promote Canadian film and build additional revenue streams. Most recently, the film funder partnered with Apple TV to launch Canadian Movie of the Week, which lets consumers rent a Canadian film for $0.99 between now and July 5.