Telefilm Canada has launched an initiative to support the development and export of animated features.

The program, announced at the Annecy International Animation Film Market (MIFA) on Wednesday (June 11), earmarks a special envelope of $420,000 that will be integrated into Telefilm’s Development Program.

The program aims to support the specific needs of animated films in the early creative stages, particularly in storyboard development. A spokesperson for Telefilm told Playback Daily that once the storyboard process is complete, production for animated features tends to advance quickly.

The early involvement in the films’ development is also meant to maximize commercial potential by attracting partners and distributors, especially international ones. Securing elements such as coproducers and pre-sales will enhance a project’s appeal to buyers globally, said the spokesperson. Telefilm will prioritize the presence of the projects at events like the International Animation Film Market and Cannes to establish a strong export position for global competitiveness once production has begun.

The initiative represents an aspect of Telefilm’s wider plans to prioritize animation and, through Telefilm’s funding programs, encourage business development in animation.

In the release, Telefilm said it has invested more than $36 million in animation projects since 2017 and has seen funding applications for animation double over that time, signalling growth in the sector for the organization. Previous animated features Telefilm has supported include Toronto-based Copperheart Entertainment’s Night of the Zoopocalypse (pictured) and the Hungary/Canada/Germany copro Fairyheart.

“With this initiative, Telefilm is reaffirming its commitment to animation as a national jewel by supporting creators at the earliest stages of the process,” said Julie Roy, Telefilm executive director and CEO, in a statement. “It’s a strategic investment in a fast-growing sector that generates economic value while showcasing Canadian talent on the world stage.”

Image courtesy of Elevation Pictures