Having made Sudbury a hub for its production activities with series such as What Would Sal Do?, Letterkenny and Bad Blood, Toronto’s New Metric Media is looking to further its ties with Northern Ontario, hiring Kara Haflidson as production supervisor of Northern Ontario operations.

In the Sudbury-based role, Haflidson will develop content for domestic and international markets, with a particular focus on projects that offer female and Northern Ontario perspectives. She will also oversee production on New Metric projects being filmed in the region, starting with CraveTV original Letterkenny season three, which began filming in Sudbury last week.

Haflidson most recently served as production executive of live action at DHX Media and previously held the role of production executive, comedy and factual, at Bell Media, where she oversaw a slate of series that included Letterkenny.

New Metric also promoted Cameron MacLaren to director of finance and business affairs: television and film. MacLaren has been with the company since it was founded in 2013 and previously held the title of associate producer.

Since summer 2015, New Metric has utilized the additional incentives provided by the Northern Ontario Heritage Fund Corporation (NOHFC) to assemble production financing for What Would Sal Do? and Letterkenny (both Crave originals) and mafia drama Bad Blood (for Rogers’ City TV).