Corus Entertainment has sold the broadcast rights to Our House Media’s Buying the View and Rhino Content’s Masters of Flip to two new international broadcasters.

The broadcast rights for Buying the View (26 x 60 minutes) went to Digicast RCS Media Group’s Dove Channel in Italy, while Masters of Flip (26 x 30 minutes) was picked up by Nine Entertainment Co. for Australian digital multichannel 9Life. These deals come after Corus Entertainment announced at October’s MIPCOM Masters of Flip and Good Human Production’s Cheer Stars to U.S. broadcasters (to Scripps Networks Interactive and ABC Spark, respectively).

MIPCOM marked the official launch of Corus Entertainment’s distribution strategy, which is currently being lead by Rita Carbone Fleury. Overall, the company is aiming to grow its distribution presence globally with original content. While Corus is more interested than it was before in owning content to feed the distribution pipeline, it can also act as a third-party distributor for content owned by production companies, said John MacDonald, EVP of television, head of women and family, Corus Entertainment.

Corus doesn’t own Masters of Flip, but is representing it internationally and it both owns and distributes Buying the View. Ultimately, he said, the ability of a show to perform is still the deciding factor in whether Corus would pick up a series.

“At the end of the day, it starts with what is that great television idea we think is going to attract large audiences,” MacDonald told Playback Daily.

But he admitted that international appeal is now also taken into consideration.

“Sometimes on the margins, if we’re kind of ambivalent about a show, but we think it has great international appeal, that might be what it takes to push it over the hump and [make us] say, let’s take a swing at it…even if it’s a so-so performer domestically, it has additional value to capture internationally,” MacDonald said.