This is a weekly analysis of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching (the methodology is briefly explained below).

The story, which is based upon information supplied to Playback by Montreal social TV analysis company Seevibes, is meant to provide a learning opportunity to content creators who want to get a handle on Canadian social TV executions.

If the social media-impact is a deciding factor in determining the success of the annual Canadian Screen Awards broadcast gala, then the Academy of Canadian Cinema and Television will be happy to know that 90% of social-media comments made during the Mar. 3 broadcast were positive regarding Martin Short’s hosting. According to Seevibes, the most retweeted line of the show was Short’s comment “I flew in on Air Canada – or as Ben Affleck calls it, American Airlines.” It netted 97 retweets.

However, despite several comment spikes, such as when George Strombouloupoulos took the prize for best variety host (peak of 58 comments in a minute), Meg Tilly took best actress in drama (57 comments in a minute) and Enrico Colantoni took best actor in dramatic series (54 comments in a minute), the awards show only secured the third spot in Seevibes’ ranking.

Being a one-off, it had no chance to develop loyal followers, a key to social-media success, says Seevibes.

Space’s Being Human did strongly in the period as one of its main characters, Josh, received a wound and as a result was shown to no longer be a human and was back being a werewolf. Followers howled their responses to the plot twist on Twitter.

But when it comes to social media, the winner in the week was Big Brother Canada. Seevibes noted that its strong showing can be credited in part to the program promoter’s social endeavours; indeed they issued 66 tweets during the lead-up to the Thursday night eviction. Danielle got evicted, while Tom won the all-important head of household.

Methodology:

• Interaction is the number of all Facebook and Twitter activity (including retweets) about a show in English Canada during the 24 hours surrounding a program’s initial air date (since that is when most social media activity occurs).

• Seevibes Score is a number, on a composite index scale of 1 to 100, which provides an overview of the relative value of the social audience of a TV show. It is calculated taking into consideration six variables: total impressions, market share, frequency, feedback level, action level and loyalty score.