A person could go crazy trying to understand the market. And many most likely did, during the annual hurly burly of MIPTV last month in Cannes. And though the answers might be right, wrong, really wrong or timeless, we feel we must tempt madness and ask:

‘What was the buzz at the market?’

The demand for children’s docs. Not documentaries made for children, but docs about children.
­J. Gary Gladman,
CEO of Octapixx Worldwide

All the TV people were talking about digital content being integrated – and not just some little clip, but integrating it into the project from the beginning. There’s a kind of tipping point happening, and everybody knows in the future we have to offer our content on multiple platforms and in multiple formats.
Norm Bolen,
EVP of content at Alliance Atlantis

There seems to be a real appetite for channel formats like ours that have established brands and excellent pop-culture content.
Roma Khanna,
SVP of content, CHUM Television

It was a very acquisitions-heavy market. What’s doing really well are environmental, green, bio series and docs, real estate and property series, new media properties and as always – which is great for us – lifestyle, lifestyle, lifestyle.
Andrea Stokes,
International sales and acquisitions manager, Canamedia

The big buzz was on digital content.
Lise Corriveau,
Director, festivals and markets for Telefilm Canada