It looks like second time could be a charm for CHUM’s feature film aspirations.

After only four days in theaters, CHUM’s second attempt at a teen flick with mass audience appeal, Going the Distance, looks like it may do just that. By comparison, Decoys, the first CHUM-branded feature designed to be anything but a typically obscure Canadian feature, fell way short of its big box-office aspirations.

Odeon released Going the Distance Aug. 20 on 153 screens. By Aug. 23, the film’s total take was just shy of $500,000. Not bad considering that the film was poorly reviewed and opened against the nearly identical Hollywood comedy Without A Paddle, from Paramount Pictures.

The feature grossed $489,284 over its opening weekend for a per screen average of $3,197, higher than the $3,114 average for Vivafilm’s Camping Sauvage for the week starting Aug. 13. Overall, however, Camping Sauvage has grossed more than $4 million in its first six weeks.

And in only four days, the CHUM teen flick had almost doubled the $252,077 five-week box-office take of Mongrel Media’s Touch of Pink, the only English-Canadian feature to grace the top five Canadian films for the week starting Aug. 13.

Produced by CHUM’s MuchMusic and Vancouver’s Brightlight Pictures, Going the Distance is a teen comedy about a bunch of friends who embark on a road trip from Tofino, BC, to Toronto, in the hopes of making it to the big city in time for the MuchMusic Video Awards.

The film is directed by Mark Griffiths (Hardbodies) and produced by Diane Boehme, Stephen Hegyes and Shawn Williamson.

Stars include Christopher Jacot (MythQuest), Joanne Kelly (Jeremiah), Mayko Nguyen (ReGenesis) and Ryan Belleville (Stuck in the Suburbs). In addition, the film also features cameos from well-known Canadian faces such as Jason Priestley and Avril Lavigne.