When CRTC chair Jean-Pierre Blais recently addressed the Canadian indie producers’ conference in Ottawa asking indie producers what they were doing to create tomorrow’s business opportunities, RTR Media CEO and executive producer Kit Redmond was listening in the audience.

Blais, making his maiden speech to the Prime Time conference, questioned what producers are doing to maximize opportunities to connect with new audiences.

“Are you cashing in on the vast array of distribution networks to connect with new viewers in a world that knows no borders?” he asked.

That’s a question that these days is much on the mind of Redmond, who has produced or commissioned a raft of lifestyle, factual entertainment and documentary fare over a long career.

But it’s also a question that Redmond has an answer for: CoralTV.

“This is about our industry,” Redmond told Playback about RTR Media’s instructional TV community on YouTube where young women tap how-to videos from online hosts telling them how to lead 21st century lives.

Redmond describes CoralTV as an R&D tool for RTR Media, and training for young industry talent breaking into the business.

But the online womens’ lifestyle channel also has RTR Media playing in a digital sandbox Blais and other industry players want indie producers in.

Here Redmond is building a pipeline of online videos now selling to platforms like HGTV.com and Postmedia.

The how-to destination on YouTube is segmented into money issues on Mondays, The Domestic Geek, hosted by Sara Lynn, on Tuesdays, fitness on Wednesday, food on Thursday and the book review series Pinot & Prose hosted by Lindsay, Nataleigh and Sara, on Fridays.

Redmond said the young women hosts are learning the principles of story and craft as they make basic how-to videos for a target audience of young women apparently needing to know how to make their beds in under two minutes or make a fondant cake.

“These are young women out of school. They’re well-educated, but don’t know about the basics of life,” she added.

The how-to videos loop on CoralTV, giving hosts first-time audience exposure.

That includes Shannon Simmons, a certified financial planner handing out advice on how to ask for a raise, how to “move in together,” and the financial impact of a divorce or common-law break-up.

This is wild-west TV, with RTR Media sharing a revenue split with YouTube and looking to line up sponsors.

But Redmond is also changing traditional media as she builds her sandcastle at CoralTV.

“I’m helping shape the future,” she insisted.