Realizing that two music channels in the market was two too many, Groupe V Media has charted a new course for Max.
Mathieu will be responsible for the programming and development of content across V Media’s various platforms.
New Quebec financial partners have boarded the media company as it completes its acquisition of MusiquePlus and MusiMax.
Durocher (pictured) will help V Media Group enter a new chapter as the company awaits CRTC and competition approval of two French-language music channels acquired from Bell.
Montreal’s V Media Group is the new owner of Bell Media’s French-language music channels, which were divested following Bell’s purchase of Astral earlier this year.
The Astral Media pick-up comes fast on the heels of the Rogers/City dating competition series concluding with Brad Smith proposing to Bianka Kamber (pictured).