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Cookie Jar signs GoFish
In-game advertiser to work on game version of Magi-Nation series
ICE08 confab looks at games
The rise of games and user-generated content on social media sites is among the themes that panelists and speakers will address at this year’s Interactive Content Exchange conference in Toronto.
Sportscasters set online records
Sportscasters are patting themselves on the back for their online coverage of the NHL’s trade deadline day last month, which set records for online traffic in a single day for TSN, RDS and Sportsnet.
Slice bows first cross-platform series
Developed for broadcast both online and on television, How to Make Love to My Wife debuts with web extras on Slice.ca
New twist on takeout
Calgary’s MoboVivo, together with Joe Media, is bringing episodes of Fixing Dinner to iPods and iPhones
Digital media events merge
The Canadian New Media Awards has struck a partnership with nextMedia, with plans to combine the events this fall
Galipeau joins Astral
New media and Alliance Atlantis vet will develop digital strategies in radio, TV and outdoor ads
Conference looks at games
The rise of gaming on social media sites — Scrabulous, for one — will be the focus of this month’s ICE08
Digital Media: Creatives want cash from ISPs
Ottawa: Indie producers, unions and guilds faced tough-sledding at the CFTPA Prime Time conference (Feb. 20-22) as they called on the CRTC to force Internet service providers to fund Canadian digital media production.
Sportscasters set online records
Ramped-up web coverage of the NHL’s trade deadline day pays off for TSN, RDS and Sportsnet, which saw soaring numbers on the busiest sports day of the year
Teletoon pushes Littlest Pet
Hasbro’s new pet-themed toys are getting some custom exposure on-air and online
iThentic seeks mobile stories
Looking to take mobisodes beyond factual and reality, the online distributor has commissioned shorts from Hubert Davis, Bruce McCall and others on the theme of obsession
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