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Report on Commercial Production: PNMD takes classic cues for milk boards

Picking up some hardware in Chicago recently for a three-spot campaign for the Federation des producteurs de lait du Quebec was Montreal’s pnmd. As with many award winners, the spots give a decidedly edgy feel to a traditionally wholesome product -…

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Report on Commercial Production: Beam ’em up, Bernbach: Back to the ad future

Playback has looked back at the creative process behind today’s winningest spots. Randy Diplock, a writer at MacLaren McCann, Toronto, beams ahead several decades to reflect on the creative process of the deep ad past….

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Report on Commercial Production: Saatchi’s literal spin on simplicity

Saatchi & Saatchi picked up a Mobius Award for its theme park pitch and a New York Festival nod for a psa for Mothers Against Drunk Driving. It was the simplistic approach with which the spots conveyed their messages that set…

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Report on Commercial Production: Gee Jeffery explodes onto the big screen

Gee Jeffery & Partners’ cinema effort was the first in a series of mock-movie spots. The long-format, edge-of-your-seat drama sends a long-awaited and welcome message to a captive audience….

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The Producers – Lesley Parrott: The grace and humor behind the boards

The inaugural focus of this new annual series on broadcast producers is Lesley Parrott. The following report profiles her career….

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At Press Time Feb 98

The fate of the proposed production services tax credit for foreign producers in b.c. was in the hands of the provincial Treasury Board Feb. 3….

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Perspective: McDonald

Broadcasters big and small, producers public and private, lobby bodies with usually antagonistic agendas – the answer, for the last four months, is all the same. Inevitably somewhere in the interview – topic be damned – comes a variation on the…

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Feature film in debate

The wheels are in motion for an industry-wide debate in the wake of Heritage Minister Sheila Copps’ freshly unveiled feature film discussion paper which lays bare the defects of the financing, distribution and exhibition infrastructure, raises potential options, and places a…

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Lions Gate slate

With a wealthy, vertically integrated, publicly traded parent company loosening up the availability of funds, Lions Gate Films president Jeff Sackman expects his newly renamed production and distribution operation to spend between $35 million and $50 million on the production of…

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On set: More Tears

The Newsroom was a critical hit in Canada, where the satirical take on the inner workings of a public tv news program captured viewers with its audacious originality and local references. But it also established a cult following among pbs viewers…

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VirtualInnovations: Roundtable Product Review: Inside IMAX 3D

Four directors representing the IMAX cognoscenti discuss the thrill and the agony of shooting in IMAX 3D….