Vancouver’s Virtual Access used desktop digital technology incorporating live-action camera tracking to deliver a subtle yet robust finish to the opening for Canadian Wine Cellar….

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With a move to 35 McCaul Street, Toronto’s TOPIX Computer Graphics and Animation and Mad Dog Digital have melded into one unit which will form the basis of a more comprehensive multilayered media operation whose planned undertakings include the development of…

The Partners’ Film Company director/cameraman and New Orleans native Hobby Morrison touched down in Toronto recently to shoot a day for the cibc. The spot was a combination of previously shot footage mixed with some new live action which Morrison approached…

A woman is crossing the street wearing ‘surprisingly strong Wonderbra pantyhose’ when a getaway car crashes into her, leaving her unscathed and the car in need of repair, in a spot by Navigator director Mark Mowab and dop Barry Parrell through…

Searching for a new global identity, Air Canada assembled members of 11 different agencies with three production companies to produce 12 spots which would be scattered throughout Olympic coverage to define the airline’s new brand positioning and personality….

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Awards, schmawards. Everyone knows an award isn’t the sine qua non of a successful ad, nor would anyone suggest that awards are important for their own sake. But, given that everyone writes strategically sound ads in the first place, what of…

With two gold wins at the New York Festivals for excelling in the usually staid categories of trucks and tomato soup, BBDO Toronto has garnered international recognition by creating unconventional spots in traditionally conventional categories. Both the Chrysler campaign and the…

Young & Rubicam’s tradition of strong storytelling earned it a heap of metal for its clever ideas, which were deftly executed by some of Canada’s top directorial talent….

Leo Burnett’s Kellogg’s Special K spots are the product of an unexpected juxtaposition of female and male dynamics, both in the spots themselves and in their production. Visa’s Monkey similarly plays with audience expectation. Both spots have been recognized as having…

The humorous and quirky creative gamble behind Marshall Fenn’s three-spot Casino Rama campaign struck gold with its pool helmed by Maxx Films….