Since its inception, YTV has taken steps to assure that its presence is felt outside the confines of the television set. Its special events, sponsorships and YTV Achievement Awards are all designed to keep in touch with kids, serve the community…

With a first season under their belt, the newest crop of tier three kidcasters are playing it safe in year two with only minor tweaks to their schedules, whereas veteran ytv is taking some chances and freshening up its image with…

With Canada’s leading kids’ network, ytv, celebrating its 10th anniversary this year, and the growing popularity of recently launched cartoon specialty channel Teletoon and preschool channel Treehouse tv, the competition for kids’ programming has kicked into high gear. And how are…

With the ever-widening broadcast avenues for children’s programming, it still takes a Herculean effort to build an audience for a show. But now, more than ever, producers must build a market for their products – toys, home videos, cds, cd-roms, Websites,…

Animation has bombarded the children’s tv landscape over the past few years and the influx of high-budget, flashy cgi has led some to question the fate of live-action kids’ programming. The marketplace has not been overly encouraging, with animation being far…

Medieval fighters and evil sorcerers – this is the stuff of numerous series bibles making the rounds among broadcasters. The science-fiction/ fantasy genre has long been the domain of video games, comic books and paperbacks. But as low-end producers master 3D…

After a three-year run in Toronto, the Alliance for Children and Television is taking its awards show and conference east to Montreal….

Twenty English- and 15 French-language programs have been chosen from more than 80 entries to compete for this year’s Alliance for Children and Television’s Award of Excellence. Winners will be announced Nov. 7 at Montreal’s Queen Elizabeth Hotel….

After more than 10 years as a stills photographer, contributing to such magazines as Esquire and Rolling Stone, Jolly Roger director John Mastromonaco took what he calls the next logical progressive step in his career: commercial directing. Since the switch, the…

Experimenting with film speeds and lighting and combining a miniature model with actual sets, Maxx Films director George D’Amato has created a fast-paced world inside a logo for an energetic new spot….

*Big Night for adland, big $s for BFO…

L.T.B. Productions director/dop CB Harding shot a day out of Sive Young & Rubicam, Cincinnati, for Famous Brands’ Rug Rat Fruit Snacks. Rik Morden edited at The Post Group….