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Marion Barschel
CanPro ’94
What came first the program or the sponsor?…
Sales Promos: both sides win
askatoon: There’s a trend that’s winning converts among television sales departments and sponsors, and it’s called sales promotion. The idea is to tie sponsors to a contest that promotes a program or event, making both sides winners….
There are no rest stops on the information highway
Saskatoon: Nobody really knows what the ‘information highway’ is or how exactly it will affect television, but people in the business ignore it at their peril….
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