Not only does YTV the television network have a new ‘weird’ look and an unprecedented number of fresh programs, it has a range of non-television endeavours that will raise the network’s profile in some unexpected places. Timed to coincide with its…
As part of YTV’s integrated initiative to blaze a new trail, the network brought veteran children’s television programmer Peter Moss on board as vice-president of programming and production. Formerly executive producer for the Children’s Television Workshop and Creative Head of Children’s…
Since its inception, YTV has taken steps to assure that its presence is felt outside the confines of the television set. Its special events, sponsorships and YTV Achievement Awards are all designed to keep in touch with kids, serve the community…
With a record 366 Canadian films submitted this year, Perspective Canada coprogrammers Helen du Toit and Liz Czach spent an extra three weeks in front of the screen to select the final 19 features and 42 shorts in the festival….
Director/writer: Peter Lynch – Producer: Peter Starr – Executive producer: Louise Lore – Cowriter: Nicholas McKinney – Cameraman: Rudolph Blahacek – Diary by: Louise Leger…
Director/producer: Amnon Buchbinder – Executive producer: Camelia Frieberg – Writer: Michelle Lovretta – Diary by: Louise Leger…
Nearly one year after the Tier Three specialty channels launch, a tremor is registering on the Nielsen Richter scale with the advent of more specialty nets vying for the wide eyes of children….
Branding is the word for kids’ tv this season, and the world of preschool programming is no exception. That means hosted program blocks, a strategy introduced by ytv at its inception, is in place across all major preschool networks. Here, the…
It’s hard to imagine where films like Titanic, Toronto-filmed Good Will Hunting or The Sweet Hereafter would be without strong publicity and marketing machines behind them. However, for many years in Canada, publicity was viewed almost as a superfluous part of…
When a director walks onto the set of a tv series, the show style is set and continuity is a must. As many directors point out, their job is basically to figure out what the producer wants and give it to…
Parties on all sides of the copyright debate are beginning to sort out the tasks at hand to move on the agenda kick started by the passage of Bill C-32….
Greenlight Communications has announced that it will focus on its core competencies in health communications and related technology and sell off its entertainment assets. Gary Howsam has resigned the office of chief executive, while retaining his seat on the board of…