Louie Leger

Posts by Louie Leger
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YTV Branches Out to Brand Extensions

Not only does YTV the television network have a new ‘weird’ look and an unprecedented number of fresh programs, it has a range of non-television endeavours that will raise the network’s profile in some unexpected places. Timed to coincide with its…

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YTV Programming by Canadians for Canadians

As part of YTV’s integrated initiative to blaze a new trail, the network brought veteran children’s television programmer Peter Moss on board as vice-president of programming and production. Formerly executive producer for the Children’s Television Workshop and Creative Head of Children’s…

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Connecting with Kids in the Community

Since its inception, YTV has taken steps to assure that its presence is felt outside the confines of the television set. Its special events, sponsorships and YTV Achievement Awards are all designed to keep in touch with kids, serve the community…

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Perspective: Du Toit, Czach program PC

With a record 366 Canadian films submitted this year, Perspective Canada coprogrammers Helen du Toit and Liz Czach spent an extra three weeks in front of the screen to select the final 19 features and 42 shorts in the festival….

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The Herd

Director/writer: Peter Lynch – Producer: Peter Starr – Executive producer: Louise Lore – Cowriter: Nicholas McKinney – Cameraman: Rudolph Blahacek – Diary by: Louise Leger…

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The Fishing Trip

Director/producer: Amnon Buchbinder – Executive producer: Camelia Frieberg – Writer: Michelle Lovretta – Diary by: Louise Leger…

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Spotlight on the Specialty Channels: New channels fragmenting tykes TV market

Nearly one year after the Tier Three specialty channels launch, a tremor is registering on the Nielsen Richter scale with the advent of more specialty nets vying for the wide eyes of children….

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Spotlight on the Specialty Channels: Kid’casters targeting pre-school audience

Branding is the word for kids’ tv this season, and the world of preschool programming is no exception. That means hosted program blocks, a strategy introduced by ytv at its inception, is in place across all major preschool networks. Here, the…

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Special Report on Public Relations: Perks and pitfalls of doing publicity

It’s hard to imagine where films like Titanic, Toronto-filmed Good Will Hunting or The Sweet Hereafter would be without strong publicity and marketing machines behind them. However, for many years in Canada, publicity was viewed almost as a superfluous part of…

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Special Report on the Geminis: Director Nominees: Skogland brings order to Chaos

When a director walks onto the set of a tv series, the show style is set and continuity is a must. As many directors point out, their job is basically to figure out what the producer wants and give it to…

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Copyright: in the wake of bill C-32

Parties on all sides of the copyright debate are beginning to sort out the tasks at hand to move on the agenda kick started by the passage of Bill C-32….

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Greenlight divests

Greenlight Communications has announced that it will focus on its core competencies in health communications and related technology and sell off its entertainment assets. Gary Howsam has resigned the office of chief executive, while retaining his seat on the board of…