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Lina Alles
CW readies new Melrose
Fun, hip and youthful — that was the CW presentation at Madison Square Gardens. Loud music, flashing video…
Number one with a bullet
During the upfronts there is always one constant — the CBS presentation is held at Carnegie Hall and Les Moonves…
Devil in the details at ABC
Network chief Anne Sweeney opened the upfront talking about the merits of television as…
NBC eyes interactive
Lina Alles, managing partner/director of broadcast at MindShare reports from the NBC upfront at Radio City Music Hall
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