Over the last several months, one thing we have noticed a growing interest in is theatrical commercials. Part of this is due to the fact that we can now deliver a film-resolution commercial at almost the same price of doing a traditional standard-definition spot.

Ken Mac Neil is VP operations of Creative Post, a Toronto-based post-production facility offering creative solutions for broadcast television and interactive media. A veteran NAB attendee, here he writes about his strategy for the labyrinthine trade show and what he will be looking for.