Ian MacLean is VP of the Media Experts iTV Lab, a Montreal- and Toronto-based organization with a mission to understand, anticipate and explore the change digital technologies are bringing to TV and, in particular, their impact on advertising.

Ian MacLean is a veteran broadcaster and vice-president of the Media Experts iTV Lab, a research division of Montreal-based Media Experts with the goals of understanding, exploring and anticipating the impact digital technologies will have on television and the television advertising model.