Fiona MacDonald

Posts by Fiona MacDonald
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Web tie-in Netting viewers for shows

One reality show using the Internet to best advantage is Pioneer Quest.
The current site for Pioneer Quest – which puts two couples in the shoes of pioneers on the Manitoba prairie and tracks them for a year – was launched to coincide with the show’s initial air date in November 2000. Features and functions have been phased in since, with input from Winnipeg prodco Credo Entertainment and broadcaster Alliance Atlantis as well as Web company Ecentricarts.

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Inconspicuous technology key to reality shows

Technology is integral to the presentation of reality programming, which producers maintain is different from the ‘reality’ game shows hogging so much limelight.
A child can’t seem to sleep through the night and wanders around the house, driving his parents to distraction. It looks like a case for Dr. Michael Weiss and the crew from Real Families.

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Credo revs up car doc series

Principal photography is almost wrapped and editing is well underway on Winnipeg-based Credo Entertainment’s 13-part, half-hour doc series Head Over Wheels, detailing the relationship between women and their cars.
‘We’re beginning to rough cut episodes and they’re looking fun,’ says Credo executive producer Andrew Koster, producer of the series.

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Blizzards’ favorite Gal

Buffalo Gal Pictures has emerged as the standout in this year’s Blizzard Award nominations, with three of the four nominees in the category of best drama long – budget over $1 million coming from the Winnipeg company. Hosted by the Manitoba…

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Local Heroes networking leads to film collaboration

About a year ago, Toronto-based John Greyson and Phyllis Laing of Winnipeg attended the Local Heroes Canadian Film Festival in Winnipeg, and in the course of the customary festival meeting and greeting started talking about making a film together. This year…

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Screen Center preps feature

Winnipeg and towns in the Interlake district of Manitoba are to serve as locations that could either retain their true identity onscreen or be repackaged as American by Winnipeg-based prodco The Screen Center, in its production of The Lights On The…

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How best to spend the fund?

The Canadian Feature Film Fund, to be administered by Telefilm Canada, is due for a full launch in April. The announcement for the policy, From Script to Screen, mentioned the objective of ‘build[ing] larger Canadian and international audiences’ and spoke of…

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Film Channel won’t have immediate impact

Salter Street Films, winner of the hotly contested digital derby for an indie film channel, is in the process of setting up carriage arrangements and sourcing material for its winning app, The Independent Film Channel Canada. But filmmakers who think this…

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ImX puts filmmakers to the digital test

With a series of five digital features planned, Chris Zimmer, president of imX communications in Halifax, has a demonstrated an interest in one of the newer forms of filmmaking technology – digital cameras….

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A great illusion within budget

The camera pans a packed stadium from above – and the crowd goes wild. Is this the kind of shot you can reasonably expect a spot budget to stretch to? Andrew Schulze, manager of broadcast product at Palmer Jarvis ddb, charged…

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Petro ad averts budget wipeout

Like so many other producers utilizing stock footage, Brian Howlett of Axmith McIntyre Wicht Advertising in Toronto was motivated by budget….

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Stock makes NGC campaign a work of art

Getting lost in a work of art is a wonderful moment. And it was this experience that General Assembly Production Centre was attempting to bring to life in the ‘Your Art, Your Gallery’ campaign for the National Gallery of Canada….