Earlier this month, The Partners’ Film Company ended its 10-year relationship with Montreal commercial production company La Fabrique d’Images. Soon after, the Toronto spot producer struck a mutual representation deal with Jet Films in Montreal and hooked up with the recently…

Put yourself in this spot. You and your buddy are on the Pacific Ocean, stranded on a rickety wooden raft and left for dead. The only sustenance left on the ‘vessel’ is one lone can of Bud Light, trailing in the…

Martin Granger has seen all the self-righteous, over-earnest computer, dot.com and high-tech advertisements that have permeated the air waves over the past couple of years. So, when the opportunity to direct a send-up of these super-serious spots arose, Granger jumped, and…

Jody Colero is a little ‘too comfortable’ doing commercials these days. This probably explains his humorous reaction to continuing praise for his music production on the Shoppers Drug Mart spot ‘Opera Diva.’ It also explains why he and his company, The…

Ever get the urge to jump into a river of salad dressing? Well, maybe you would if you were made of vegetables and lived in a vegetable cottage set in a vegetable landscape. This is the subject of ‘Dock,’ this year’s…

Although he thinks titles ‘don’t mean anything,’ Hans Peter Strobl’s is a lofty one – chief mixer and vp of Marko Audio Post Production in Montreal. Strobl’s nearly 40 years experience and his considerable talent make Marko the top audio post…

With a new three-year master agreement signed in April and production in Vancouver booming, Gavin Craig, president of IATSE Local 891, says, ‘We’re maxed out with regard to our capacity. We cannot handle any more levels of production.’…

The focus of this regular section is on agencies in Canada. Looking for agency business strategies and creative teams’ secret weapons? We tell all in Ad Missions….

Established commercial directors are the subject of this regular feature. Each issue we will profile their careers, accomplishments and the ideas that propel them to new advertising heights….

Although Vancouver-based Peace Arch Entertainment’s new Toolshed Media facilities are ‘still in boxes,’ the team has been very productive since its reshaping in July and has already produced spots for three clients….

Local 873 of iatse is attempting to return to the collective agreement that managed technicians on commercial sets until almost 13 years ago. Back in 1988, a failed negotiation left the technicians working on commercial sets without a collective agreement….

Canada is an animated place. We’re filled with characters, stories and gorgeous photo-realistic scenery. As well, the business of animation in Canada is still going strong, and evolving alongside technology and our changing styles and attitudes. Through the animation industry one…