Dave Lazar

Posts by Dave Lazar
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Rogers Prod. launches: ‘It’s all good’

In 1997, Rogers In House Productions was launched to service Rogers Communications’ internal production needs in a professional environment, ‘not involving [the] volunteers’ who give their time to Rogers Community Cable productions. By 1999, the quality of work coming out of…

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The Bald Ego – Rob King

Established commercial directors are the subject of this regular feature. Each issue we will profile their careers, accomplishments and the ideas that propel them to new advertising heights….

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Canada – the new red menace

Anyone notice that we’re angering the biggest nuclear power in the world?…

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Is it really ‘all good’? Industry reacts to RP

With the launch of Rogers Productions and the company’s new mandate to service external agency clients, a number of questions have arisen within the commercial production community. Overall, producers seem a little confused by the Rogers Communications’ effort, but have little…

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The long and the short of it

With Atom Egoyan’s recent first venture into spot direction, there’s a renewed focus on those directors who bounce between television, feature film and spot work. Although Egoyan was unavailable for comment, commercial/feature directors Bruce McDonald (The Partners’ Film Company), Boris Damast…

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Ginger Snaps

Director: John Fawcett * Writer: Karen Walton…

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Fast forward: the commercial set in 2020

With rapidly advancing technology and the industry in flux, the commercial set we know and love could be very different 20 years from now. To get some perspective, Playback released the brains of several directorial talents. Freed to look into the…

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St. Jude

Director: John L’Ecuyer * Writer: Heather O’Neill * Producers: Sandra Cunningham, Nicole Robert…

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TIFF galas unveiled

The 25th annual Toronto International Film Festival will spotlight several premieres at gala presentations over its Sept. 7-16 run….

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I AM a hit on the Net

The latest installment in Molson’s ‘I AM Canadian’ campaign hit the airwaves this month. However, before it reached tv sets, Molson previewed the new commercial, ‘No Doot Aboot It,’ on its IAM.ca website….

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Ingemar – Swedish for fun spots

To understand the new spots produced by The Ace Film Company for Ikea Seattle, trip back to the 1980s, if you will. At the time, McCann-Erickson was the agency of record for Ikea nationally and Bjorn Bailey was the head of…

News

Established commercial directors are the subject of this regular feature. Each issue we will profile their careers, accomplishments and the ideas that propel them to new advertising heights….