When was the last time you heard a buyer complain that any medium was priced too low? It just ain’t going to happen. It would be like drivers saying the price of gas should go up.

Duncan Hood is editor of Stategy Media. The following is a mid-season review of how Canada’s broadcasters have faired in the highly competitive national broadcast market.

At that strange place where branded content meets convergence, there’s bound to be confusion. There’s been a lot of talk about what constitutes both, but when it comes to actually designing and executing a plan, there’s nowhere to stop and ask for directions. In the case of Cadillac’s ‘Innovating Tomorrow’ project, when the rubber hit the road, it meant mapping out a whole new model for advertising.