Content, whether it is televised, streamed or audio, has always been a disposable commodity for the consumer. For the producer and television broadcaster, content is an expensive asset to be controlled. Consumers now want not only the free content, but also…

In the not-very-distant future, consumers’ set-top boxes will allow them to pause live TV to answer the phone, speed through commercials and digitally record at least 30 hours of programming. The ‘smart’ program guide in their cable or satellite box will…

Many in the tv industry wish ‘interactivity’ and all its implications would just go away. It means change, and it means risk. Daily improvements in the technology of (unregulated) streaming video are perceived as a threat to the traditional broadcast model….

Interactivity necessitates all forms of transition, from retooling a broadcast facility to determining future ‘killer application’ revenue structures. To some, interactive content offers the promise of expanded storytelling tools. It also provides broadcasters with solutions for advertisers that dissuade remote control…