It happened in the middle of a shoot that Vancouver-based Palmer Jarvis DDB was doing for the Insurance Corporation of British Columbia. The spot revolved around the theme of auto theft, and the team filming the ad was perched up high on a building using walkie-talkies to direct the talent to simulate stealing a camper van.
As it happens, a conscientious member of the public saw what was going on, and thinking the vehicle was really being stolen, tackled the talent in the middle of a take and tried to make a citizen’s arrest.