Broadcasters and producers take note: net neutrality – or, more specifically, the lack of it – could have a big impact on your emerging content distribution models.

Global Television broke new ground last month, becoming the first Canadian network to provide Internet access, under its own brand, to American primetime programming. Global’s broadband site (www.canada.com/globaltv/video) now features NBC’s Deal or No Deal.

The battle lines were clearly visible at last month’s International Broadcasting Conference (Sept. 7-11) in Amsterdam, where Japanese broadcaster NHK demonstrated its next generation of high-definition TV – a product that will, down the road, play a part in trying to keep consumers at home – while proponents of digital cinema showed off products and services meant to lure those same people back into theaters.

These days it’s par for the course for a feature film to have an accompanying website.

While the Internet is already a well-established platform for movie marketing, exploitation through mobile handsets remains in its infancy. There is not much offered in the way of mobile promotional efforts associated with films screening at TIFF, but the potential of hand-held devices is being explored by the festival itself in a couple of initiatives.