In a strategic joint venture, Corus Entertainment and New York-based Hearst Corporation will bring Cosmopolitan Television to Canada in early 2008. Launched in Spain in 2000, the television version of the world’s top-selling magazine for young women now exists in more than 20 countries, including Spain, Mexico and Argentina.
In Canada, the 24-hour channel will be targeted to women 18-34 and be a national, English-language, Category 2 digital specialty. Programming will be a mix of entertainment and lifestyle shows, ranging from comedy and drama series to relationship and self-help reality programming, along with hit movies.
‘Corus is delighted to have the opportunity to work with Hearst on this globally-recognized brand,’ said Corus president and CEO John Cassaday in a statement. ‘With our past experience in creating successful niche-targeted television services, and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus.’
From Media in Canada