CTVglobemedia has inked a deal with Warner Bros. for multiplatform rights to the popular TMZ.com brand and a new daily entertainment series. The deal gives CTV the Canadian broadcast rights for the TMZ series, along with exclusive use of any TMZ.com content — stories, sources, photos and video — which the net plans to make available on CTV.ca through a round-the-clock newsfeed.
The half-hour show will air on both CTV and Star!. CTV will slot it at 1 a.m. and Star! will air it weeknights at 11:30 p.m., starting Sept. 10. On-demand content and episodes will also be made available on the network’s broadband site.
CTV president of programming Susanne Boyce, who brokered the deal, calls TMZ ‘one of the fastest-rising entertainment properties in the world.’ She adds that the new series will be a good companion series to CTV’s eTalk Daily.
Warner Bros. International Television president Jeffrey Schlesinger says the TMZ property is ‘a unique opportunity for a broadcaster to thrive in the digital age.’
From Media in Canada