Cuppa Coffee Studios is serving up a brand new service, as the Toronto-based prodco launches a new sound facility.

Saucer Sound is president Adam Shaheen’s brainchild as he looks to expand the company’s service offering into the audio area. ‘We’d always gone out of house to do our sound work, foley mixes and stuff, so it made absolute sense that we finally get in on that part of the business,’ he tells Playback Daily. ‘Not just servicing Cuppa Coffee’s needs, but also servicing the commercial and series side of things.’

Shaheen enlisted a Swiss acoustic design team and Toronto contractor (Manco Design & Build) to handle Saucer Sound, which includes a high quality 5:1 Mix Studio, and a second studio with a multi-voice booth and control room, complete with edit suites, foley stage and more for SD and HD workflows.

Shaheen mentions that the studio has hired new engineers and assistants, offering full audio staffing and production, in addition to sound design and music creative for short form, long form and advertising. And while he says he’s all staffed up for the moment, he’s mainly focusing on spreading the word about Cuppa’s new sound services.

‘I’m not sure there’s a bigger market (for sound),’ he comments. ‘But I think where I saw an opening was servicing clients and jobs in a different way and adding a superior service and the business to date is where sound, picture and such suffered in the last two, three years.’

He notes that Saucer Sound was designed as a friendly space in which to work. ‘That’s an attractive thing when particularly mixes can go one, two, three days more,’ adds Shaheen. ‘You want to be in a place where you’re not only getting the right technical support, but a place you can call home for a few days.’

Cuppa will be plenty busy in the next while, with projects from documentaries, commercials, network mixes and even voice work for US series.

The news about the expansion comes on the heels of the company’s recent announcement that it will be adding another 30,000 square feet to its existing 50,000 square feet for more stages.