From the stupefying to the stupendous, MiC, Playback and strategy are releasing the names of the 93 entries that made it into the second round of the 2014 AToMiC Awards judging. We’ll be announcing categories each week until the final week before the gala, which takes place May 15 at Toronto’s spacey Airship 37. Check back every Monday to see if you’ve made the cut.
The AToMiC Awards were launched in 2011, and celebrate the new developments, partnerships and programs that build the Canadian media industry.
In the fifth installment, here are the shortlists for Best Experiential Engagement (in random order):
Best Experiential Engagement
Arctic Home
Coca-Cola Canada
Zulu Alpha Kilo / Gravity Partners Ltd
Copyright
Harvey’s Canada
BBDO Toronto
Get Rich the Rainbow
Skittles
BBDO Toronto
Ice Truck
Canadian Tire
Taxi Canada
La Carnita
One Method (Bensimon Byrne)
Magnum Pleasure Store
Unilever (Magnum)
Mosaic
Mazda3 Fast Lane
Mazda
JWT
Repackaging Help/Thank You for Helping the Homeless/Homeless Donation Boxes
Raising the Roof
Leo Burnett
Real-Life Hero
SickKids Foundation
JWT Toronto
Stanfield’s + Comedy Exposed!
Stanfield’s / Comedy Network
John St.
The Living Piano
TFO
Lowe Roche Advertising
The Beer Fridge
Molson Canadian
Rethink
The Walking Dead Rotting Finger Countdown
AMC
Leo Burnett
In case you missed them, click here for the shortlists for AToMiC Collaboration and CSR, here for the AToMiC Idea and AToMiC ROI, here for Best Brand Integration, and here for Best Broadcast Integration and Best Digital Engagement.