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Jennifer Horn
Strategy, BANFF create marketing incubator for women in media
Marketers and ad execs can lend their expertise to The BANFF Spark Marketing Accelerator, which aims to help women-owned businesses scale up, and increase industry diversity and inclusion.
Carmilla snags PROMO! Awards Best of Show
The web series from Smokebomb Entertainment, Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.
Canada wins 5 Film Lions at Cannes ad fest
From the global ad festival, juror Darren Clarke notes that people’s shortening attention spans aren’t stopping brands from making long-format content. (From Strategy Online.)
Why Patch Town Periscoped its premiere
Writer/director Craig Goodwill and creative agency Rethink’s Dre Labre on the strategy behind broadcasting the U.S. theatrical bow of Patch Town on Periscope.
Video content is king at 2015 AToMiC Awards
Recognizing innovation at the intersection of media and advertising, the 2015 AToMiC Awards saw tear-jerking storytelling and cutting-edge transmedia take top prizes.
AToMiC winners crowned in Toronto
The awards show recognized powerful Canadian media and advertising efforts, with the Tourette Syndrome Foundation and Saatchi & Saatchi claiming the Grand Prix. (TSF campaign still pictured.)
AToMiC shortlist: part seven
The nominees in the tech and transmedia categories for the upcoming awards, which celebrate the projects, partnerships and programs that build the Canadian media industry.
AToMiC shortlist: part six
Nominees for the niche targeting and print categories for the upcoming awards, which celebrate the projects, partnerships and programs that build the Canadian media industry.
AToMiC shortlist: part five
The nominees for best experiential engagement for the upcoming awards, which celebrate the projects, partnerships and programs that build the Canadian media industry.
AToMiC shortlist: part four
The nominees for best digital engagement and broadcast integration for the upcoming awards show, which celebrates the projects, partnerships and programs that build the Canadian media industry.
AToMiC shortlist: part three
The nominees for Best Brand Integration at the upcoming award show, which celebrates the projects, partnerships and programs that build the Canadian media industry.
AToMiC shortlist: part two
Keep ’em coming. Strategy, Playback and MiC release the shortlists for the AToMiC Idea and ROI categories.
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