From the stupefying to the stupendous, strategy, Playback and MiC are releasing the names of the 93 entries that made it into the second round of the 2014 AToMiC Awards judging. The awards recognize the partnerships and programs that challenge the media status quo.

We’ll be announcing two categories each week until the final week before the gala, which takes place May 15 at Toronto’s spacey Airship 37. Check back every Monday to see if you’ve made the cut.

The AToMiC Awards were launched in 2011, and celebrate the new developments, partnerships and programs that build the Canadian media industry.  In the second installment, here are the shortlists for AToMiC Idea and AToMiC ROI (in random order):

AToMiC Idea

Budweiser Red Lights
Budweiser Canada
UM Canada

CineCoup Film Accelerator
CineCoup Media

Copyright
Harvey’s Canada
BBDO Toronto

Instagram Trailers
Toronto Silent Film Festival
Cossette

Make Health Last
The Heart and Stroke Foundation
Lowe Roche Advertising

Social Smoking
Ontario Ministry of Health and Long-Term Care
BBDO Toronto

Subaru Forester Family Rally
Subaru Canada
DDB Canada

Surrender Your Say
Tourette Syndrome Foundation of Canada
Saatchi & Saatchi Canada

Temp
Metro News

The Inevitable News
World Wildlife Fund
John St.

Fits the Misfits
Valin Confection
Lg2

Xbox One Source
Microsoft Canada (Xbox)
TraffikGroup

AToMiC ROI

AutoTrader.ca – The Better Way to Buy and Sell Cars
Trader Corporation (AutoTrader)
DDB Canada

Ikea Black Friday Excuses
Ikea Canada
Leo Burnett / Jungle Media

The Lobster Event
Earls Restaurants
Leo Burnett

The Walking Dead Rotting Finger Countdown
AMC
Leo Burnett

If you missed the shortlists for the AToMiC Collaboration and CSR categories, here they are.