Entertainment One has hired Eric Shiu as president of marketing and communications at its TV division.

Shiu has TV marketing and advertising experience at Lionsgate, Warner Bros. and FX Networks, before joining Entertainment One Television.

Based in Los Angeles, Shiu will work with the marketing divisions of broadcasters and digital platforms to create marketing campaigns for eOne’s TV lineup worldwide, reporting to Peter Emerson, president, eOne Television International.

“We’re delighted to welcome Eric to the team and introduce him to our rapidly expanding network of top creative and broadcast partners,” said Emerson in a statement.