Citing continued strong growth in Quebec, Seville Pictures has promoted Victor Rego to VP, marketing and distribution for la belle province, effective immediately.
Rego, who was exclusively in charge of marketing, will now also add distribution responsibilities to his list of to-dos, including determining release dates for all films handled by Seville in Quebec.
The distributor has a much larger slate of films following the acquisition of 27 titles from rival Christal Films in July. They include Mr. Nobody, starring Sarah Polley, and the drama Afterwards, featuring John Malkovich and Evangeline Lilly.
Rego will report to the distributor’s EVP of marketing and acquisitions Pierre Brousseau and co-president David Reckziegel.
A 15-year film veteran, Rego worked in marketing for Malofilm/Behaviour Communications prior to joining Seville, where he’s been in charge of marketing strategies for films such as Le dernier continent and hit teen drama Twilight.
Upcoming titles on Seville’s release slate include The Imaginarium of Doctor Parnassus, Vincenzo Natali’s Splice, and sequel A vos marques…Party! 2.