Shaw Media and NBCUniversal Canada joined a theatrical release promotion this past weekend for Rob Stewart’s Revolution that will see a young tree sapling planted for every ticket sold.

The opening April 19 to 22 weekend marketing stunt, which also involved the Carbon Offset Aggregation Cooperative and Summit Reforestation, aimed to draw tree huggers to the theatrical release on Earth Weekend.

The film was released countrywide by D Films.

Revolution sees Stewart take a 4-year journey through 15 countries to find the key to sparking a conservation movement across Canada and the world.

Stewart pictured in photo from Revolution