Here is the first February installment of a weekly list of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching and analysis (the methodology is briefly explained below).
In a bid to help content creators get a better sense of the lay of the Canadian social TV landscape, Playback has partnered with Montreal-based social TV analysis company Seevibes to create this weekly think piece.
This week’s top Canadian-made show according to Seevibes was Lost Girl. On Jan. 31, the show’s official Facebook page announced that characters Bo and Lauren had made it into round two of EOnline’s TV’s Top Couples tournament. Fans were responsive to the ask to vote for the couple, netting the couple a berth into the next round (the fourth and final round is to be decided Wednesday Feb. 6). Additionally, Seevibes observed that Lost Girl has been generating social chatter courtesy of its strategy of posting previews of next episodes on its Facebook page.
Meanwhile, Heartland continues to track well, albeit with a whopping 99% of its social-interactions occurring on Facebook, which, according to Seevibes’ mathematics, can be a marketing handicap (since Facebook is less transparent than Twitter).
Finally, in the from-left-field department, The Tudors landed in the top three, even though the show is in reruns during off-peak times on the CBC (the series originally ran from 2007 to 2010). In late January someone involved with the show’s dormant Facebook account uploaded a Tudors‘ behind-the-scenes video. The posting triggered email notifications to fans of the page, and many responded to see what was new, causing an out-of-nowhere flurry of social activity.
In an interview, a Seevibes’ data cruncher said there was no reason given on social media as to why the video was posted.