Here is a weekly list of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching and analysis (the methodology is briefly explained below).

In a bid to help content creators get a better sense of the lay of the Canadian social TV landscape, Playback has partnered with Montreal-based social TV analysis company Seevibes to create this weekly analysis.

This week’s top three illustrate strongly divergent social TV fan interactions. On Jan. 22, the promoters of Ice Pilots NWT launched a contest on its social platforms as a way to encourage and thank its fans. The contest was a big success, yielding its highest social media activity yet, Seevibes tells Playback. (Note: Ice Pilots NWT is broadcast on both History and National Geographic Canada; this particular social media cluster stemmed from its Nat Geo broadcast, Seevibes says).

Meanwhile, Heartland‘s storyline tugged not only the heart strings but also drove audience members to voice their concerns primarily on Facebook, as a beloved horse character Spartan was felled by injury on the family-oriented show. According to Seevibes, more than 90% of Heartland‘s social interactions occur on Facebook.

However, Lost Girl won the week, due to the simple fact that it’s fans are more likely to take to Twitter instead of to Facebook. According to Seevibes, the openness of Twitter makes it a more impactful online platform. As a result, Seevibes calculates that Lost Girl‘s total potential social-media impressions total an estimated 2,254,005 versus Heartland‘s estimated 970,995.