Entertainment One has ditched plans to sell the company outright.

The Toronto-based producer in its latest trading update issued Monday to the London Stock Exchange said its strategic options do not now include a formal sale of the entire company.

“The board has considered various proposals that have been made for all or parts of the group and has concluded that these do not adequately reflect the company’s value,” eOne said in a statement Monday.

“As such, the board is no longer considering the outright sale of the business,” the statement added.

The company in September 2011 hired Credit Suisse and JP Morgan to sort through possible formal bids as part of a strategic review for the company after it pointed to buyer “interest.”

British press reports indicated eOne could fetch a price tag nearing £400 million (US$631.5 million) on the strength of its British TV property Peppa Pig (pictured).

But that buyer interest never amounted to a formal bid that met eOne’s sales expectations.

Now the company insists it is eying possible “acquisition opportunities” as part of its ongoing strategic review, again with Credit Suisse and JP Morgan advising.

“Further announcements will be made in due course, as required,” the company said.

The trading update for Oct. 1 to Feb. 10 also indicated eOne will report full-year results “in line with market consensus.”

The company said film revenues were up 15% on the previous year for the nine months period on a pro-forma basis.

eOne’s TV division also saw revenue grow 39% year-on-year.

The company’s wholesale distribution business continues to weigh down its earnings, as its Canadian home entertainment retail business saw revenue for the nine months to Dec. 31, 2011 drop by 14% year-on-year.

Stock in eOne fell by 16% to 166 pence (US$2.60) on the London Stock Exchange during trading on Monday.