CTV eight-for-eight with rookie U.S. series

CTV has seen its entire fall TV season rookie slate picked up for the full season.

Eight new U.S. primetime series on the main CTV stations and the secondary A channels have earned full-season trust. And all eight series are simulcasts.

The full-season pick-ups on CTV follow an average total audience of 1.93 million for Blue Bloods, 1.9 million for Bleep My Dad Says, 1.84 million viewers for No Ordinary Family, and 1.65 million for The Defenders, according to BBM Canada audience data.

And on the A’s, there’s full-season orders for newcomers Mike & Molly, with 790,000 viewers; Lola snagging 587,000 total viewers; 455,000 for Nikitia, which is shot in Toronto; and 330,000 viewers for Hellcats, which is produced in Vancouver.

CTV took a gamble with its fall 2010 campaign by scheduling new shows on every night and in every time slot from Sunday to Friday.

Susanne Boyce, president, creative, content and channels at CTV said the strategy paid off: “These new hits represent time slots in every hour of prime, from Monday to Friday.”