CBC has turned up the volume on the Juno Awards ahead of tonight’s annual celebration of Canadian music.

The national pubcaster has renewed its exclusive broadcast and content partnership deal with the Canadian Academy of Recording Arts and Sciences (CARAS) for five years.

The agreement will see CBC broadcast the Juno Awards into 2028, starting with the 53rd edition of the Canadian music celebration in Halifax on March 24, 2024.

CBC has a long history with the Juno Awards, serving as the first broadcaster of the ceremony back in 1975. The broadcast rights were moved to CTV in 2001, where the Junos aired for 16 years before moving back to CBC in 2018.

Produced by Insight Productions, the 52nd Juno Awards will take place Monday evening (March 13) in Edmonton in a ceremony broadcast live on CBC and CBC Gem, hosted by Canadian actor Simu Liu (Shang-Chi and the Legend of the Ten Rings).

CBC EVP Barbara Williams said the extension will “deepen our shared commitment to nurture and showcase the very best musical talent from across Canada, including new and emerging voices,” in a statement. “The JUNOS demonstrate just how vital music creativity is in this country, and we’re looking forward to honouring our long-standing relationship with Canadian musicians and Canadian music fans in the coming years,” she said.

Allan Reid, president and CEO of the CARAS, Juno Awards, and MusiCounts, added that “our two organizations have had a common vision and shared values and we can’t wait to see where the next five years take us.”

Image courtesy of CBC