Gray Abraham, a prominent figure in the Canadian ad agency creative community through the 1980s, has joined Sparks Productions as a commercial director.

Abraham, an art director, has worked on several hundred commercials since joining the agency ranks 22 years ago. His creative portfolio, covering a wide range of product categories, is marked with a strong visual style and a distinct sense of humor.

Abraham became a key part of the Pepsi-Cola creative team with J. Walter Thompson in Toronto and later with jwt in London, Eng.

After returning to Canada several years ago, Abraham joined the Toronto promotions and creative agency Proteus where he did some directorial work.