Cineplex Odeon Corp. has released details and submission deadlines for the Cineplex Odeon Feature Film Marketing Fund, which is committing $3.75 million to Canadian distributors over for the promotion of Canadian features.

The fund will match theatrical distributors’ marketing campaigns for a total investment of up to 50% of the marketing costs. To qualify, the film must be certified Canadian, be intended for theatrical release, exceed 70 minutes in length, and the distributor must hold full theatrical rights.

Applications will be accepted quarterly. The 1999 deadlines are June 15, Sept. 15 and Dec. 15. Proposals should include details and attributes of the film, proposed release date, marketing plans and financing dedicated to promotion, as well as box-office expectations.